PERIOD A
vs
PERIOD B
Pipeline Overview — March 2026 · 26 send days · 1,000 texts/day · 6 days/week
Texts Sent
26,000
1,000/day · 6 days/wk
↑ on pace
Realtors Replied
5,200
14.6% reply rate¹
↑ +1.8% vs prev
Bot Messages
36,400
7 avg/convo
→ stable
Calls Booked
91
from hot deals only
↑ +11 vs prev
DND / Opt-Out
416
8% of replies
↓ watch
Land Deals
12
5/month avg
↑ new tracking
Deal Pipeline — <20% Below Z.R.R. Avg (The Core Goal)
🔥
65
TIER 1 HOT DEALS
<20% below Z.R.R. avg¹
avg 2.5/day · range 1-4/day
47 off-market 20 on-market
avg 2.5/day · range 1-4/day
47 off-market 20 on-market
📅
110
APPOINTMENTS BOOKED
5/day M-F · any realtor, hot or not
= 25 appts/wk · ~100/mo
1-in-25 Hot Deal (Z.R.R.) = contract
= 25 appts/wk · ~100/mo
1-in-25 Hot Deal (Z.R.R.) = contract
📝
3
CONTRACTS SIGNED
1-in-25 T1s (cumulative) → contract
2 active 1 closed
2 active 1 closed
💰
1
DEALS CLOSED
Avg profit: $20,000
Total: $20,000
2 contracts still in pipeline
Total: $20,000
2 contracts still in pipeline
Appointment Schedule: 5 appointments per day M-F = 25/week · ~100/month · Any realtor can book — hot deals or warm leads · 1 in every 25 cumulative Hot Deal Z.R.R. deals¹ (<20% below Z.R.R. avg) = signed contract · On each call: identify motivation early, ask about repairs and seller timeline, make verbal offer, then move to sending term sheet for contract.
Daily Volume + Tier Breakdown
Daily Replies & Hot Deals — March 2026
Conversion Funnel
Texts Sent
Replied
20%
Gave Address
7%
Hot Deal
3.6%
Appts Booked
5.0%
Contract
8.8%
Closed 💰
37%
Outcome Split
🔥
65
Hot Deal
📋
1,755
No Reply
🔇
416
DND
🚫
47
Off-Market
🏗️
12
Land
📝
8
Contracts
Z.R.R. Analysis — Zillow · Redfin · Realtor.com Average
HOT DEAL — <20% BELOW Z.R.R.
65
Z.R.R. HOT DEALS THIS MONTH
avg 2.5/day · range 1-4/day · 6 days/wk
OFF-MARKET
60
93% of Hot Deals
ON-MARKET
5
7% of Hot Deals
93% of Hot Deal Z.R.R. deals are off-market — this is where the money is
🔥 Hot Deal — Hot Deal
More than 20% below Z.R.R. avg
IMMEDIATE EMAIL
65
3.6% of addresses
📋 Warm Lead — Warm
At or within 20% of Zestimate
WARM DRIP
1,755
96.4% of addresses
🏗️ Land / Lot
No Zestimate — 5/month avg
LAND TAG
12
separate tracking
❓ Zestimate Unavailable
Apify returned no result
MANUAL REVIEW
64
defaults warmlead
Daily Z.R.R. Deal Count — March 2026 · Off-Market vs On-Market · Missing Source Flags
Property Types — Breakdown by Type & Period
Single Family (SFR)
66
98.0% of addresses
Multi-Family (2-4 units)
1
1.5% of addresses
Commercial Multi (5-20 units)
0
0% of addresses
Land / Lot
5
7.5% of addresses
Mobile Home — Post June 1976 ✓
4
6.0% · HUD code · financing eligible
Mobile Home — Pre June 1976 ⚠️
2
3.0% · Pre-HUD code · no conventional financing
Built before June 15 1976 — buyer cannot get conventional loan. Cash buyers or seller finance only. Verify year built before offer.
⚠️ MOBILE HOME BUILD DATE RULE: HUD code took effect June 15, 1976. Mobile homes built BEFORE this date cannot be financed with conventional loans — cash or seller finance only. QualifyBot asks for year built on all mobile homes and flags pre-1976 in the opportunity notes and hot deal email automatically.
Platform Coverage — Addresses Found on Zillow · Redfin · Realtor.com
Source Hit Rate — This Period
Addresses Searched vs Found Per Source — March 2026
Coverage Summary (March 2026 · 650 addresses):
Zillow: 637/650 (98%) ·
Redfin: 637/650 (98%) ·
Realtor.com: 637/650 (98%) ·
All 3 found: 624 (96%) ·
Not on any: 7 (1%) —
When 1-2 sources missing, Z.R.R. uses average of found sources
Conversation Intelligence
Sentiment — 5,200 conversations
79% of warm convos replied within 2 hrs of SMS 1. Reply speed = deal intent. Tuesday/Wednesday best days — 23% higher reply rate. Peer benchmark (275k/39 users): 14.6% reply rate, 2.74% T1 rate, 1 deal per 39,286 texts.
What's Working
Top Opener
"Do you have anything off market?" — 34% higher engagement. Realtors respond faster.Best Converter
Mentioning construction partner converts skeptical realtors to address-givers at 2.1x rate.Best Day
Tuesday/Wednesday — 23% higher reply rate than Mon or Fri. Shift bulk imports mid-week.Z.R.R. Signal
3-source average closes at 1.4x vs Zillow-only deals. More defensible on calls.What's Not Working
Drop-off
42% of convos end at motivation question. Realtors don't know or feel pressured.DND Trigger
8% DND — spikes on Day 21 SMS 3. Too repetitive by touch 3.Slow Response
14 convos where bot took 4+ sec — 9-10 AM EST. Apify bottleneck.
🔧 FIX: Drop-off at motivation question (42%)
▼
- n8n PROMPTAdd softener after motivation ask. Reduces friction for realtors who don't know.
- n8n PROMPTTest: skip motivation question entirely if Hot Deal Z.R.R. already confirmed — price gap enough to act.
- GOOGLE SHEETFilter Feedback Log by Sentiment=neutral/skeptical + no address given to identify drop-off conversations.
SUGGESTED MESSAGE CHANGE — QualifyBot System Prompt
Replace current motivation question line with:
CURRENT: "Do you know their reason for selling?"
CHANGE TO: "Do you have any idea why they're selling? No worries if you don't — just helps me move faster on the numbers."
🔧 FIX: DND spike at SMS 3 / Day 21
▼
- GHL AUTOMATIONEdit Automation 3 cold drip SMS 3 (Day 21) — replace current message with creative deal angle below.
- GHL AUTOMATIONAdd 3-day wait after SMS 3 before any follow-up. Current gap too short.
- GOOGLE SHEETFeedback Log already captures DND flag. Filter by Day 21 in Sheets to confirm spike.
SUGGESTED SMS 3 REPLACEMENT (Day 21 Cold Drip)
CURRENT: [repetitive follow-up]
CHANGE TO: "Hey, this is Wryland — I can work with subject-to or owner finance too if that helps your seller. Anything you got that needs a creative solution? - Wryland Reed"
🔧 FIX: Slow response 9-10 AM (Apify bottleneck)
▼
- n8n WORKFLOWAdd timeout fallback node — if Apify > 6 sec, skip to Warm Lead and flag row in Sheets for re-run.
- n8n WORKFLOWSet Apify HTTP Request timeout to 8000ms. Add error catch branch writing ApifyError=timeout to Sheets.
- GOOGLE SHEETErrorFlag column already in Feedback Log. Filter ErrorFlag=apify_timeout to see frequency.
- APIFYCheck Apify dashboard for 9-10 AM EST run queue congestion — consider staggered batch send start time.
QualifyBot Update Recommendations — Feedback Loop
⚡ Suggested Updates Based on This Month's Data · 1 in 25 Hot Deal Z.R.R. deals = contract (hardcoded benchmark)
HIGH PRIORITY
Volume is your #1 lever. Peer data (275k texts / 39 users): 1 deal per 39,286 texts sent. At your current 20k/mo you should expect ~0.5 deals/mo. To hit 1 deal/mo reliably: reach 10k texts/week. To hit 2/mo: 20k/week. Every doubling of volume doubles deals — the funnel rates are stable.HIGH PRIORITY
Soften motivation question. 42% drop at this point. Add: "No worries if you don't know — just helps me underwrite faster." See fix checklist above.HIGH PRIORITY
Rewrite SMS 3 cold drip (Day 21). DND spikes here — shift to creative deal angle (subject-to / owner finance). See fix checklist above.MEDIUM PRIORITY
Shift bulk imports to Tuesday. 23% higher reply rate mid-week. No prompt change — just change your GHL import day.MEDIUM PRIORITY
Add construction partner line to warm drip SMS 2. Top converter — only appears once currently. Add to GHL Automation 2.LOW PRIORITY
Monitor land branch. 12 land deals this month all realtor-initiated. Land prompt branch added — review in 30 days.Z.R.R. Unavailable — Manual Review (64 this month)
| Date | Realtor | Phone | Address | Asking | Type | Null Reason | Action |
|---|---|---|---|---|---|---|---|
| Mar 28 | James Rivera | 704-555-0142 | 4421 Albemarle Rd Charlotte | $200k | land | land_no_zestimate | Run comps |
| Mar 27 | Maria Chen | 704-555-0287 | 1180 Central Ave Charlotte | $520k | house | no_zillow_listing | Manual comp |
| Mar 26 | Tony Marsh | 239-555-0391 | 882 Tamiami Trl Ft Myers | $190k | unknown | apify_timeout | Re-run |
| + 61 more · export from Google Sheets | |||||||
Troubleshooting Log
| Date/Time | Contact | Error | Execution ID | Ms | Detail | Status |
|---|---|---|---|---|---|---|
| Mar 28 9:14am | Luis Perez | apify_timeout | exe-00441 | 8,240 | Apify 8s limit exceeded. Defaulted warmlead. | Review |
| Mar 27 2:32pm | Amy Kowalski | sms_failed | exe-00398 | 1,100 | GHL 400 — tag had capital. Retry succeeded. | Resolved |
| 11 total errors · 9 auto-resolved · 2 need action | ||||||
Pending Followups
| Follow-Up Date | Realtor | Phone | Notes | Status |
|---|---|---|---|---|
| TODAY | Carlos Vega | 704-555-0774 | Off-market listing next week — NoDa Charlotte 3/2 | OVERDUE |
| Mar 30 | Priya Nair | 704-555-0122 | Seller deciding this week — South End Charlotte condo $380k | PENDING |
| Mar 22 | Susan Park | 813-555-0221 | Called — deal fell through. | DONE |
Cost Breakdown — March 2026
SMS / LC Phone
$120
26,000 texts @ $0.0046
Claude API
$53
36,400 msgs + caching
Apify Zillow
$19
1,820 address runs
Railway / n8n
$5
Hobby plan flat
Total New Spend
$197
+ $99 GHL already active
Scale Metrics — Investor-Grade KPIs
Cost Per Deal Closed
$684
total monthly spend ÷ closed deals
$457 cost → $20k revenue = 43.8x ROI
Avg Days — First Text to Contract
18
days from cold text to signed contract
target: under 21 days · sample data
Offers Made vs Accepted
9
made
1
accepted
11.1% acceptance rate · peer avg: 14.8%¹
Follow-up Task Completion
73%
of pending followups actioned on time
target: 85%+ · check EOD report nightly
VIP Realtors (2+ Properties Sent)
4
realtors flagged as VIP this period
each VIP = recurring deal source · prioritize callbacks
Already Tracking
Cost/text · Reply rate · T1 rate · Appt rate
Contract rate · Close rate · Profit/deal
Off vs on-market · Sentiment · DND rate
Error rate · Response time · ZRR coverage
Contract rate · Close rate · Profit/deal
Off vs on-market · Sentiment · DND rate
Error rate · Response time · ZRR coverage